9th January 2009
The Federation of Master Builders (FMB) is today urging all builders to vote for ‘Builder’s Breakfast’ crisps in Walkers’ “Do us a flavour” competition, which invited members of the public to come up with a new flavour of crisps.
The six finalist flavours, Chilli & Chocolate; Fish & Chips; Onion Bhaji; Crispy Duck & Hoi Sin; Cajun Squirrel and of course Builder’s Breakfast, were chosen by a judging panel fronted by controversial Chief Judge Heston Blumenthal. It will now be up to the public to vote and decide which one stays on sale as part of the Walkers range permanently. The public can vote for their favourite flavour until the 1st May 2009 via a free SMS text message, courtesy of O2, or via the Walkers website.
Richard Diment, Director General of the FMB said:
“We’re delighted that Builder’s Breakfast has been selected as a finalist in the Do Us a Flavour campaign. Builders across the country will no doubt be voting for this exciting new flavour and we urge the general public to do the same!”
Emma Rushin creator of the Builder’s Breakfast flavour said:
“The combination of bacon, buttered toast, eggs and tomato sauce is mouth-watering and I know it will be a hit with the British public.”
Heston Blumenthal, Chief Judge commented:
“The complexities of flavour fascinate me and to watch the British public get so excited about taste has been absolutely inspiring. We’ve had an incredible response and sifting through the entries has been quite incredible. We feel however that the six final flavours offer something for everyone from classic British dishes such as Builders Breakfast and Fish & Chips, to the more exotic flavours of Onion Bhaji, Chilli & Chocolate, Crispy Duck & Hoi Sin and of course Cajun Squirrel. I can’t wait to see which on the public choose as their winner!”
James Stillman, Head of Flavour Development for Walkers and part of the judging panel commented:
“The response to ‘Do us a Flavour’ has been absolutely overwhelming with more than 1.2 million people entering their flavour suggestions. The final flavours embody the criteria we always look for in our new flavours – they are inventive, exciting and taste great as a crisp. The inspiration behind the flavours showed us how creative our finalists are. We urge the British public to vote for their favourite as this will ultimately depend which flavour will be available for them to buy in the future.”
