Are you a tradesperson looking to attract more local customers, strengthen your online presence, and avoid wasting time on ineffective marketing?
Many builders unintentionally fall into the same digital‑marketing traps — especially those without a marketing background. These mistakes are extremely common and can limit visibility, weaken trust, and reduce enquiries.
This webinar will walk members through the top 5 digital marketing mistakes tradespeople make, based on guidance from The Digital Department. Attendees will gain a clear understanding of what’s going wrong, why it matters, and — crucially — how to fix it quickly and effectively.
Webinar attendees will take away practical steps to strengthen their online presence, improve customer trust through reviews, and boost local visibility through platforms like Google Business Profile.
The webinar will cover the following key areas:
- Google Business Profile: Why it’s essential to claim, verify and fully complete your GBP listing — and how optimising it can significantly improve local search visibility.
- A well designed website: Understanding how an outdated or weak website can damage credibility, and what tradespeople should include to build trust and convert visitors.
- Lead tracking (including Google Analytics or Google Tag Manager): How monitoring leads and user behaviour helps you understand what’s working, prevents wasted marketing effort, and supports better decision making.
- Social media tips: Practical ways to stay active, share recent work, and build trust with customers — without needing a full-time marketing team.
- Ways to outsource efficiently: When and how to seek external support for web, social, or marketing tasks in a cost effective and time saving way.
